Media Kit

Everything you need to write about us.

Logos, color, and boilerplate — free to use in coverage of BuildLeverage.org. Questions? Email press@buildleverage.org.

Logo

The wordmark is BuildLeverage.org — “Build” in white, “Leverage” in purple, “.org” in white. Please don’t recolor, stretch, or rebuild it. The primary lockup is a square, exported large so it stays crisp at any size.

Primary lockup

Build / Leverage / .ORG on near-black. Square, 900x900.

Download PNG

Purple field

The same lockup on the deep brand gradient.

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Wordmark

Single-line, for tight spaces.

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Banner

A wide brand banner on the signature graph-paper grid — for headers, covers, and slides. 1500×500, exported at 2×.

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Cover

A wordless wide cover — the graph-paper grid and a subtle purple glow, no text, so a profile logo sits cleanly on top. Sized for a LinkedIn Page cover (4200×700).

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Profile cover

A LinkedIn profile background (1584×396) — BuildLeverage.org and the tagline, set clear of the profile photo and sized to survive LinkedIn’s mobile crop.

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Color

The People's Purple #793EDC

Primary. Balance. Power.

Provocative Purple #5C40E7

Take Action.

Subtle Purple #8A78F0

Because we're not always demanding something.

Signal Yellow #FBBF24

Accent. Construction. Building. Movement. You've been warned.

Grassroots Green #1BAF7A

Money, and the districts that give it. Use it as a fill, not behind white text.

Near Black #0B0A14

It's a nearly perfect background.

Simply White #FFFFFF

Text and marks on dark. Simple.

Typography

Two faces doing two jobs. One typeface doing everything is how software ends up looking generic — and an advocacy tool has two things to say that shouldn’t sound alike: the ask and the evidence. Both are open source under the SIL Open Font License, so you can use them freely.

Libre Franklin

Handgloves 0123456789

The demand voice

Franklin Gothic's lineage is American political printing — a century of posters, picket signs and front pages. Headlines, buttons, and anything that asks you to act.

400 / 600 / 700 / 800 / 900Get the font

Literata

Handgloves 0123456789

The evidence voice

Drawn to be read on a screen for hours, not to look like a newspaper. Reports, maps and figures — anything a reader should take as findings rather than as an ask.

Variable, 200–900Get the font

If you only take one: Libre Franklin is the brand. Literata appears where the product is showing its work — the constituent map, the district reports — and it is the reason those pages read like a finding rather than a pitch.

Boilerplate

One line

BuildLeverage.org is advocacy software that turns supporters into district-matched, voter-matched pressure a decision-maker can’t ignore.

Short

BuildLeverage.org is a modern platform for advocacy organizations. It turns petitions, calls, and donations into a public, district-matched, voter-matched pressure artifact aimed at the people who actually decide — so a signature stops being noise and becomes weight. Not ad-funded, and it never sells supporter data.

Tagline

The People's leverage. Build yours.

Press inquiries: press@buildleverage.org